Logo Design For Swinging Tree Campgrounds

Summary

Swinging Tree Campgrounds is an RV campground in West Virginia catering to long-term contract workers. I wanted the logo to convey a sense of natural beauty and relaxation. The colors green, blue, and brown were a natural choice. The font had to be unique and casual, yet not amateurish. So I settled with Qlassik. For the main design, using a tree was obvious -- almost a necessity. I worked with several rather detailed tree designs until I settled down to this more abstract version. I've included here the last few drafts up to the final version.

Logo 1

The design started with liberal use of gradients in the leaves and the trunk of the tree. We decided the gradients were too modern and out-of-place for a camp logo.

Logo 2

The second design took a more minimilist approach.

Logo 3

The last design took on some of the detail of the first with flat colors. I experimented with using just greens and browns, but ended up liking having blue in the mix best.

Final Product with Color Variations

After perfecting the colors and layout, this was the final result. I included a brown monocromatic and black and white version for special printing needs.

Business Card Designs Using the Logo

This is an example of the logo in use. It is the front and backside of a business card I designed.